About Me

Ten years ago, I joined Picnic Technologies, which has since revolutionized the online grocery landscape in the Netherlands, Germany and France. I was part of the company's growth from ten to 20.000 employees and have been in various leadership roles. In my most recent role, I led a domain of 150 software engineers across 14 teams, demonstrating my ability to manage large, cross-functional teams and deliver on complex projects. My analytical mindset and strong conceptual thinking have continuously enabled me to be successful in key leadership roles. Recently joined Legora in Stockholm, building the future of LegalTech.

Throughout my career, I've been passionate about building scalable software systems and leading engineering teams. From personally delivering the first customer order at Picnic to scaling warehouse management systems that process millions of orders, I've experienced the full spectrum of technology leadership.

Resume

Picnic Domain Product Lead - Supply Chain Systems

2024 - 2025 | Picnic Technologies

  • • Managing the Supply Chain Systems domain, spanning 14 teams and 150 engineers
  • • Leading the transformation from manual to automated warehousing using in-house developed software, which is a key factor in enabling profitability
  • • Overseeing the expansion of the domain by 2x, while initiating and leading reorganizations to support the company's growth
  • • Developing and executing strategic roadmaps, continuously aligning with stakeholders at all levels across business, operations and engineering

Picnic Product Owner - Warehouse Management Systems

2019 - 2021 | Picnic Technologies

  • • Built in-house WMS to replace third-party software, growing the team from 4 to 25 software engineers
  • • Managed complex engineering challenges, transforming the product from monolith to a future-proof microservices-based architecture
  • • Created and executed periodic strategic roadmaps in alignment with stakeholders to reduce fulfillment costs and enhance quality of service

Picnic Lead Fulfillment Analyst

2018 - 2019 | Picnic Technologies

  • • Participated in the fulfillment leadership team as Lead Analyst, contributing to strategic planning and execution
  • • Oversaw a team of 8 analysts and served as program manager for all improvement projects in warehousing while ensuring strategic alignment

Picnic Growth Analyst

2016 - 2018 | Picnic Technologies

  • • Planned and executed growth strategy from 3 to 50+ cities in the Netherlands, and the initial expansion to Germany
  • • Led demand forecasting team responsible for both operational (short-term) and strategic (long-term) planning
  • • Initiated organic acquisition projects to increase the customer base

Picnic Last Mile Engineer

2014 - 2015 | Picnic Technologies

  • • Joined Picnic as one of the first 10 employees during start-up phase
  • • Set up the Last Mile distribution concept from scratch and launched supportive services, such as customer service and route planning algorithms
  • • Personally completed the first customer delivery (and many more)

Talboom ICT Freelance Web Developer

2013 - 2015 | Talboom ICT

  • • Setup company building websites during my studies